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Why media brands have gone crazy for blogging platform Tumblr
There’s an interesting feature at Mashable which lists about 30 or so media brands that now have blogs on the platform of the moment - Tumblr (recently named as one of Time’s top social media sites)....
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The Economist reaches 1 million Facebook fans
The Econ0mist has proven itself incredibly successful on Facebook and very adept at engaging people on the social network. Testament to that is its passing the one million fans mark. The one million...
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The not so secret life of an e-commerce entrepreneur
Part 1: If at first you don’t succeed” - Let me introduce myself with a much over-used and abused term. I am an entrepreneur. I have had my share of modest success and even failure – mostly within...
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Part 3: Alibaba and the 40 sourcing opportunities – Yahoo’s ace out of the hole
The not so secret life of an e-commerce entreprenueur continues… Reading The Economist last year my attention was grabbed by these words of wonder from Aileen Lee, a partner at venture capital firm...
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Injecting some science into the art of search ads
The ‘Not so secret diary of an E-commerce Entrepreneur’ continues… Marketing’s Holy Grail edged a little closer, thanks to the work of academics Chris Nosko and Steven Tadelis, of the Universities of...
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“I have been baptised into the brave new digital B2C world”
The Not So Secret Diary of an E-Commerce Entrepreneur continues with his baptism of fire into the digital age. I was seduced by an article in The Economist that proclaimed: “E-commerce has matured to a...
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